Media
Commentary, interviews & press
Petra's perspectives on leadership, governance, and organisational strategy across print, broadcast, and digital media.
In the media
Petra is a sought-after commentator on leadership and the challenges facing organisations navigating complex change. She contributes to national and industry media on topics including executive leadership, gender equity, and the future of work.
For media enquiries, speaking requests, or interview opportunities, please get in touch.
Areas of commentary
Selected appearances
Media appearances
Content Byte Podcast
From Wildcard to Non-Executive Director
Rachel and Lynne chat with Petra about her international executive career in media, technology, and business, and her path to company directorship.
ABC Radio National — MediaLand
Mamamia pay scandal & women in media pay data
Petra joins MediaLand as Strategic Advisor to Women in Media to discuss real pay data for women in Australian media, alongside coverage of the Mamamia pay controversy and the Bondi Junction image rights case.
Women in Media
We're All Part of the Shift: Voices Driving Change in Media
Petra's bylined piece as Strategic Advisor to Women in Media — on the 2025 Industry Insight Report findings and the call for leadership to drive genuine cultural change.
B&T Magazine
All Talk, No Pay: 74% Of Women In Media Say Employers Aren't Acting On Gender Pay Gap
Petra calls on employers to match transparency reforms with visible, on-the-ground change.
B&T Magazine
Women In Media 'Enthusiastic' About Prospect Of AI Despite Longstanding Gender Equality Concerns
Petra comments on the Women in Media Industry Insight Report, highlighting rising anxiety and dissatisfaction and the urgent need for systemic industry-wide change.
B&T Magazine
Report: A Third Of Women Working In Media In Australia Planning On Quitting
Petra comments on the Women in Media Industry Insight Report, citing entrenched pay gaps and increased bias and discrimination.
Isentia
Leadership Index — Petra Buchanan
Petra shares her perspective on what makes a great leader, including the insight that people are motivated by people — not process or hierarchy.
B&T Magazine
"Genuine Stories Always Resonate"
An exclusive interview on the challenges of rebranding the McGrath Foundation and the key elements of a great brand.
Australian Financial Review — Boss
When reputation is on the line: the golden rules for avoiding crises
Petra is interviewed alongside experienced Non-Executive Directors on the critical steps leaders must take to protect and manage their reputation when it comes under threat.
Australian Financial Review
AFR 100 Women of Influence
Petra is recognised in the AFR 100 Women of Influence Awards, spanning ten categories identifying women championing change in business and society.
"Good governance and strong leadership are not in tension — they are mutually reinforcing."
Media enquiries
For interview requests, speaking engagements, or media commentary, I welcome a confidential conversation.